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Home Biz Honcho eNewsletter
January 27, 2006
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Thank you for subscribing to the Home Biz Honcho eNewsletter.
Your source for
home based business opportunities, Affiliate Marketing
tips, techniques and so much more - helping you succeed working at
home. |
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Wow - January has flown by!
Most of 2005 all I heard is Blog, Blog,
Blog. If you do not know what a "Blog" (short for weblog) is
you really need to get out more...
I really didn't see what all the
fuss was about - I visited a few Blogs here and there throughout the
year but just didn't get it. I really didn't have the time to
waste reading a bunch of useless dribble.
Then I read a great story on what a
great resource of information Blogs are. And how they can
drive traffic to your website. So I dug a little deeper,
started doing some web searches using keywords that my customers
might use, affiliate marketing etc.
I clicked away at the search
results - to my surprise I found a host of Blogs featuring the
keywords I searched for - all linking back to the main page of some
of my competitors.
So I thought why not give this Blog
thing a go - On November 22, 2005 I went to
Blogger.com
(a Free Blog service) and set up my Home Business Blog within
5 minutes.
I put a few postings on over the
next few weeks and in less then three weeks I received an order for
a product I featured on my Blog. Need I
say more - I asked the new customer how she found us - I was told
she did a search on Google for the featured product and my
HBBOH Blog was on the first page.
If you have not considered using a
Blog you should start 2006 off by setting up a Blog for your company
- this truly is a great way to get some Free traffic to your
website.
Check out
Blogger.com
Home-Based-Business-Opportunity-Honcho-Blog
Tim Somers - see you on the beach!
"The Home Biz Honcho"
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Customers want to buy from a name they trust.
Visit LinkShare and Join the GNC Affiliate
Program
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The Insider Secrets to Marketing your Business on the
Internet
 Corey
Rudl's home-study course is a
proven moneymaker.
This #1 best-selling course sells for $197-US and you get a generous $65
commission for every sale you refer – plus another $20 commission for every
sale that your sub-affiliates refer.
The #1 best-selling Internet Marketing course
online for more than 7 years running, the "Insider Secrets to Marketing Your
Business on the Internet" is the product that affiliates consistently report
earning the highest commissions promoting.
Version 2005 contains all the information that your customers need to start,
run, and build a successful online business. The unique step-by-step layout of
the course contains in-depth information on:
100s of hot-selling product ideas
Secrets to designing web sites that sell $2.4 million per year
How to rank #1 in the search engines
Turning leads into lifetime customers with e-mail marketing
Writing killer ad copy that sells!
Free and low-cost online classified ads that produce sales
Building a HUGE responsive opt-in e-mail list -- FAST
Dominate your market using affiliate programs
Making sales instantly with online auctions like eBay
How to accept credit cards online
Expanding your business to reach international markets
Getting links from 100s of high-traffic sites
Getting traffic from discussion lists and newsgroup promotions
Viral marketing
How to get 1,000s of subscribers to your newsletter
Sales strategies like price setting & bonuses
Advanced promotions that increase sales 400% (or more) in 24 hours!
NEW tips & tricks that make banner ads profitable (again!)
How to spend less than 20 minutes per day running your business!
Sources of FREE advertising and traffic
... and this is just the tip of the iceberg!
The course package contains 2 beefy three-ring binders, 3 CDs, and 4 guides
containing over 1,300 pages packed with the exact tested and proven fast-growth
strategies that Derek Gehl has used "behind the scenes" to build a $54 million
enterprise.
I highly recommend this product – both as a tool for learning how to
increase your affiliate sales – and as an affiliate product you can promote to
earn sizeable commission checks!
Get the home-study course here
Join the two-tier affiliate program here |
Target Your Marketing
by Jess Huffman
Market targeting is the only, truly cost effective way to promote
your business. It may seem counter intuitive to you if you are a new
home business entrepreneur, but everyone is not your customer. Money
and time spent reaching those who aren't is simply wasted.
Scattering your marketing dollars across a wide, untargeted market,
is like the deer hunter referred to by sales trainer Brian Tracy.
This hunter stood on the edge of the forest firing wildly into the
trees, and then turned to his hunting partner and said; "I sure hope
something runs into that".
Targeting, on the other hand, is saving your bullets until you have
something you want in your sights to spend them on. It's obvious you
are going to be a lot more successful if you know where you are
hunting, what you are hunting, and are saving your ammunition (read
marketing dollars) until you find it.
Finding Your Target Market
Target Markets are defined my a set of characteristics called
demographics. The word, demographics, simply means the set of things
about people that defines who they are within the larger world.
Some of the characteristics that go into a customer demographic are
age, gender, income level, education levels, married, or single.
Other things to consider include children - how many and how old,
ethnicity, hobbies and even religious affiliation.
Why do these things matter? If you are selling a Day Care service
would you be more likely to get value for your advertising dollar in
"Parenting Magazine", or "Golden Years: a Magazine for Couples Over
50"?
OK, that one was easy and obvious but it isn't always so. If you are
selling environmentally friendly cleaning products where do you
advertise? What about Cruises? Young and old, singles and Married
couples, all take cruises. There are a couple of answers to this
question.
The first answer lies in your clear, exact definition of your
product. A cruise is too broad and too generic to sell, but a
singles cruise, or a cruise for mom entrepreneurs, or a seniors
cruise will fill up.
The second lies in obtaining the customer profile for the type of
cruise you offer. Libraries are filled with demographic data. For
the price of a library card and a few hours of researching will
provide you with a list of the demographic characteristics of the
person most likely to buy a ticket on the type of cruise you offer.
All you have to do then is create advertising that appeals to those
demographics and get it into their hands.
The information you need to do that is right there in the same
demographics. What does your target market read? Advertise there.
What are his/her hobbies? Advertise in magazines devoted to those
hobbies.
Home Based Internet Businesses
Work from home businesses that are internet based have the same
goal, but a different approach. You have to know everything about
your product and target market your counterparts on the "bricks and
mortar" side of the aisle need to know - and more. You also need to
know how that target searches for you on the Internet. That means
the keywords and combinations of keywords they use in their search.
You need those keywords on your site to turn up on your potential
customer's search results.
To accomplish this you need tools.
Search engine optimization (SEO) software
that sorts and presents keywords and keyword combinations as they
rise and fall in popularity.
Once you have the keywords generating traffic to your site you can
use the target market demographics you've discovered to write page
copy that appeals to the needs and wants of your target demographic.
About the Author
Jess Huffman is a Business Consultant and Coach working from his
home office in Calgary, Alberta. Jess has helped hundreds of clients
start and grow successful home businesses. http://www.home-business-and-entrepreneur-tools.com
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What Things Cost 50 Years ago in the USA (1956)
House: $14,500
Average income: $3,216
Ford car: $1339-$2262
Philco model 1403 TV: $199
Admiral "home entertainment" TV system: $549.50
12" records: $4.85
10" records: $2.85
Milk: $.82 gal.
Gas: $.20 gal.
Bread: $.14
Postage stamp: $.03
Pumpkins: $.02 cents a lb
Campbell’s Pork & Beans - (2) 1 lb. cans: $.25
Sirloin steak: $.77 lb
Kraft Mayonnaise - quart jar: $.62.
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Copyright 2005-2006
– HBBOH.com - 3G Enterprises, LLC
Home-Based-Business-Opportunity-Honcoh.com – All Rights Reserved
Worldwide.
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